The “Find a Consultant” part of the official Tupperware.com website allows users to identify local retailers by entering their ZIP code. The search function instantly generates a list of the 15 closest dealers, including their addresses and distances from the user’s current position.
Tupperware’s products are not sold through any retail channels. Instead, it utilises a direct sales strategy in which local distributors provide consumers with items. Potential purchasers who do not wish to work through a distributor can now shop directly from the Tupperware website as of 2015. Tupperware refers to its sales strategy as “relationship-based selling” and encourages its dealers to host parties where they may display the company’s products to their friends.
The paint can-inspired design of Tupperware containers keeps food fresher during storage by excluding air. According to the corporation, early consumers did not comprehend how to properly seal the containers, resulting in poor sales. Utilizing a direct-sales strategy that allowed buyers to observe how to use the products improved the products’ popularity. As of 2015, Tupperware products are produced from sturdy polyethylene plastic and come with a lifetime warranty that promises free replacement of any broken product.