What Is the Life Magazine Motto?

The motto of the inaugural edition of Life Magazine is “Where there is Life, there is hope.” The magazine’s motto was modified to “To see Life; to view the globe” as it became known for its breathtaking photographs of world events.

Henry Luce’s remarks from 1936 inspired this motto: “to be an eyewitness to momentous events, to watch the faces of the impoverished and the movements of the proud, and to witness unusual things.” Thus, the magazine’s aim became to traverse the globe, document significant events through daring and memorable photography, and provide Americans with a convenient platform to see it all.

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