While there is no industry-standard typeface for newspapers, Poynter, Franklin Gothic, and Helvetica are among the most prominent fonts used in newspaper printing. Other popular alternatives include Utopia, Times, and Century Old Style.
The New York Times, a world-renowned newspaper, employs Georgia as its primary typeface because it is somewhat wider and easier to read for a greater number of readers than its prior font, Times New Roman. The Wall Street Journal, another well-known daily, employs Escrow for both its headlines and captions. Since the introduction of colour to the publishing in 1908, this font has been used by the newspaper.