What Distinguishes Rue21 From Forever 21?

Forever 21 and rue21 are separate businesses with no connection to one another, despite the fact that they are both clothing retailers and that their names happen to contain the same number. The two businesses actually compete with one another.

According to Forbes, one of the main contrasts between the two businesses as of 2014 is their scale and profitability. Forever 21 is a much bigger company with over 30,000 employees and annual sales of over $3.85 billion. Comparatively, rue21 has a market cap of $741 million but just 2,340 employees.

Rue21 is regarded as a specialty retailer that specialises in selling inexpensive, low-cost goods to markets without access to larger or more expensive brands. Rue21 neither prints its logo on any of its clothing nor uses traditional advertising; the majority of its marketing is done through word of mouth.

As a result, mass merchants like Wal-Mart are seen as its main rivals. These merchants frequently target the same lower-income market, but they have much larger advertising budgets and the ability to collaborate with well-known individuals like Miley Cyrus to produce lines of fashionable yet reasonably priced clothing and accessories.

In contrast, Forever 21 concentrates on offering a more sophisticated assortment of clothing for both men and women. With more than 480 locations in the United States, Canada, the Philippines, Japan, South Korea, and Europe, it is more prevalent. Forever 21, XXI Forever, For Love 21, Heritage 1981, and Reference are just a few of the names it goes by; each one is aimed at a specific market or location.


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