Visit Loreal.com and look at the information for the Superior Preference product line to see an L’Oreal Preference hair colour chart. As of 2016, the website has a chart with 47 different colours of Preference hair dye, from Champagne Blonde to Ultimate Black. The site also has pictures of customers, tips and instructions for colouring hair, and reviews of products.
L’Oreal says that its Superior Preference line of permanent hair colours won’t fade and are bright. The company says that its line of hair colours hides grey hair, gives it shine, and keeps its colour for up to eight weeks. Light Auburn, Light Amber Brown, Paris Couture Rich Merlot Red, and Medium Chestnut Brown are some of the other colours on the chart. To use the product, mix the Color Gel with the Color Optimizing Creme, put it on your hair for 25 to 35 minutes, then rinse and condition your hair. The Care Supreme Conditioner that comes with Superior Preference dye kits keeps hair soft and keeps the colour bright in between colorings.
L’Oreal also sells other lines of hair dye, like Excellence Creme, Excellence Age Perfect, and Feria, in addition to Superior Preference. There are also colour charts for these lines on L’Oreal’s website. Excellence Creme promises to cover grey better, while Feria has colours like Power Violet, Red Velvet, and Cherry Crush that are brighter and more intense.
L’Oreal says that, to check for allergies, you should always do a skin patch test 48 hours before colouring.